01
IST is the most dangerous timezone abbreviation in global business
Three letters. Three meanings. 5.5 hours of potential error. An analysis of why IST causes more missed meetings than any other abbreviation.
4 minRead →
Insights
Observations on how time ambiguity affects teams, systems, and decisions.
02
Three weeks in March when transatlantic meetings silently shift
The US and Europe don't change their clocks on the same day. For three weeks every spring, every standing meeting between the two is one hour wrong.
3 minRead →
03
Log files never lie — but the clocks that generate them sometimes do
Why UTC-logged systems still produce ambiguous timestamps, and the three clock failure modes that affect every production system.
5 minRead →
04
The measurable cost of timezone ambiguity in distributed teams
A framework for calculating what your team actually loses to timezone confusion — and why the number is almost always larger than expected.
4 minRead →
05
Why aviation adopted Zulu time — and why civilian teams should too
Aviation solved the timezone problem in 1944. The solution is available to everyone. Almost no one uses it.
3 minRead →